Offer Ad-Funded Payment Options

November 25, 2011

If you have a steady flow of customers, and you’re looking to boost the size of your transactions and increase customer loyalty, one low- (or no-) cost strategy is to implement transactional advertising.

“Popularized by TrialPay, this ad-funded approach to payments works to turn browsers into buyers,” said Black. “Consumers are able to get your product for free in return for buying something from a brand advertiser such as Gap or Netflix. The advertiser then pays you once the sale is completed.”

For companies selling relatively low-cost or web-accessible products, a highly targeted “reverse advertising” strategy like this could be a smart move.

“For example, IntroWizard used TrialPay to convert ‘intermediary’ customers who had tried their free Flash web design software but hadn’t made a purchase yet — boosting their profits by 15% at no additional cost,” said Black.